GO WHERE THE SPIRIT TAKES YOU
AWARD WINNING DESIGN BY EMMA WARE
Emma Ware’s unique approach to jewellery design is born of a desire to celebrate the human spirit. Inspired by how a piece feels to wear and the curves and angles of the human body, this is adornment that appeals to the senses. Not limited to an idea of what jewellery ‘should’ be, the body becomes a playground for textures, geometry, patterns, all existing in conversation with the curve of a neck, shoulder or wrist; emphasizing, highlighting, tracing.
Emma’s first designs were born in a warehouse in Hackney Wick, the process and material reflecting the environment – a vibrant, creative, magical community existing temporarily between industry and development, the perfect place to rebel against a career that repressed creative freedom. Emma’s background in arts and film-making needed an outlet and used bicycle inner tubes provided the material inspiration. Without knowing where it would lead, freedom and celebration was allowed to rule and Ware London was born. We’re still here, working from a warehouse studio gallery overlooking the river Lea and the Olympic stadium and our use of materials has expanded to silver (mostly recycled) and vegetable tanned leather.
We’re not perfect but minimising our impact on the environment is fundamental at every stage of the business. Materials are chosen to be biodegradable/recycled/repurposed. This includes packaging: recycled cardboard boxes, biodegradable bubblewrap and tape. Our processes and production are selected for their minimal impact; we make in-house or outsource locally and in the UK.
We wear jewellery ‘to be seen, to be heard, to be felt, as an extension of ourselves, letting the world know who we are.’
We want you to feel powerful, special, unique. Because you are.